Our search engine marketing services offers you the ability to promote your site and contribute towards your ROI

Pay per click campaign management

Most search engines will let you buy a position in the search listings. The highest bidder for a particular keyword or phrase appears first, with the second highest appearing second, and so on. You can often specify how much you are willing to pay per click – anywhere from about 15p to 35p per click. How much you pay, and how many click-throughs you receive, determines your position in the search engine's ranking. Google also offer a flat fee based option with a minimum spend of between £5,000- £10,000 a year.

Organic listing

“Slow and steady wins the race”. Natural/organic listing is the search results which are listed below the sponsored listings. As the words suggest these are the natural listing that appear when a user searches for a specific term.

Nivid utilises the latest technology in their optimization methods – Latent Semantic Indexing (LSI) which is also used by major search engines like Google for determining the most relevant and appropriate search results for the searched keyword text. LSI analyses the content on a page and from the content on the site determines the matching keywords or a group of keywords and its relevancy to each other as opposed to a single keyword having multiple meanings as this would only mislead the user. This helps in attracting a more targeted audience and deliver better ROI.