IT Services - E-commerce and Web Development - Our Approach

Search Engine Optimisation

These days, launching a great site is only half the battle. If people can’t find it, then all your effort has been wasted. To complement what can often be costly online advertising, SEO is a must. The combination of relevant content, machine-readable sites and technical optimisations all contribute to a search engine-friendly site. And if the search engines find your site, then so will your audience.

Online promotion

While the production of an elegant but easy-to-use website is one element for your online success, the second crucial part is the marketing of that site. Marketing a website brings a host of new principles and techniques that you may not be familiar with, and we at NIVID in partnership with leading expert team of Business Consultants can help and offer advice based on the practical knowledge and experience gained over the years in the IT Industry. Here are some of the different ways to ultimately encourage more visitors/customers to your site:

A good website will be built with the search engines in mind, after all where do we all start when we want to find something on the internet? NIVID has been very successful in building search engine friendly sites, and the methods we employ demand constant attention and fine tuning. A lot of our sites appear in the top search engines on page one for two and three word search terms.

Don't forget that there's still traditional advertising and PR to get visitors to your site. Depending on your business sector a carefully targeted campaign in print or on radio or television is an excellent way to very quickly raise awareness of your online presence.

It's worth bearing in mind, however, that every business will benefit from a individually planned marketing campaign depending on it's sector and typical customer profile.

Please download our guide on Search Engine Optimisation in PDF format. Please click here to download Adobe Acrobat reader.