Today Website is the most significant marketing tool available to companies. It has consistently proven to be highly cost effective and is by and large the most popular medium prevailing in the market today.

But the real predicament SME's find themselves in is to understand and implement technologies which enable them to take complete advantage of this tool. More often we find that companies are not taking the full advantage of this medium. Most of the companies build singular, isolated website models which are not fully integrated with the business processes and are at times left on sidelines presumed to be a forced requirement.
It is mistakenly believed that Websites are costly to maintain, update, upgrade and developed and that they are constantly in need of funding. This attitude stems from the singular notion which is further strengthened by the expensive rates charged by Website development and service providers in the market today.

Any where in the UK, the approximate web maintenance cost starts at £ 300to 400 pounds per month and prices could mount up by couple of thousand pounds per month. Hence, most companies choose to leave the website as it is. But how sound the decision is?

Well, consider this; your website is a place where 90% of your potential customers would check out your business prior to actually getting in touch with you; so the question you should be asking is, DO YOU want to provide these 90% of your potential new clients with information which is stale and out of date? Answer most logically will be a big NO. And yet this happens and most businesses lose 60to 80% of those online visitors who could have potentially given you business but did not do so due to the out of date content, presentation and design, inactive links, expired concept and information available on their site.