Importance of IT and Business Technology

There are many reasons on why certain training centres succeed where others fail to capitalise on the market. It is important to understand that the causes of failure and success will differ from institute to institute and change in nature depending on the type of course offerings, the institute is offering. For e.g., if the institute is offering Designing and Multimedia course than it is vital that it invest in latest software’s, hardware and teachers to maintain its course strength.

Whereas a institute providing English speaking course, can provide online course tutorials and materials for its students as a part of value added service enabling them to read the material and study at home and office , thus increasing its ability to attract a wider section of the market such as professionals for whom mobility and time is a crucial factor.

Training centres can remain competitive due to:

	Their ability to provide seamless knowledge and education to people of all ages at less cost compared to universities.
	Their ability to position themselves as the most approachable and efficient.
	Their ability to use the technology to their advantage and constantly introduce new courses at a remarkable speed.
	State of the art computer labs
	Hands on training on Live LAN
	Workstations, Wireless connectivity or capability, Expanded labs, Professional teaching environment

Possible causes for failure:

	Reluctance to accept technological and business change
	Inability to identify changing students and market requirements
	Lack of understanding and knowledge that investment in IT Infrastructure and providing online education will lower Total cost of operation and increase profitability.
	Implementation of traditional marketing and business technologies
	Lack of strong and robust IT Infrastructure
	Lack of strong educational material, teachers, professors and courses.